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Develop an Effective Digital Marketing Strategy












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Program Details


  • Location:
    Downtown Seattle, Online, Bellevue

  • Duration:
    8 – 9 months


  • Times:
    Evenings, Flexible



  • Cost:
    $3,597
















About this Program





The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?


In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals.


DESIGNED FOR


Business professionals with some experience or education in marketing.



See Requirements









ADMISSION REQUIREMENTS


Applicants must have one of the following:


  • A bachelor’s degree and at least one year of work experience in any field
  • An associate degree and at least three years of work experience in any field


You must also demonstrate some familiarity with marketing through either:


  • Your college major (e.g., business, marketing communications)
  • At least one year of work experience (internships OK) in marketing, communications, sales or business ownership


English Proficiency


If you’re not a native English speaker, you’ll need to have at least basic English language skills to enroll. To learn more, see English Language Proficiency Requirements.

International Students


International students are welcome to apply to an online offering of this program, which doesn’t require a visa. To enroll in a classroom offering, you must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.



Technology Requirements


You must have access to a computer, and we recommend a high-speed internet connection.


Earning the Certificate


You earn the certificate by adhering to the program’s attendance policy and successfully completing all required courses. For more information, see Earning the Certificate.
























Video Overview

Instructors from the Certificate in Digital Marketing explain features of the program and the real-world experience and networking opportunities that students can gain.


Duration: 03:31





WHAT YOU’LL LEARN


  • Methods for generating digital traffic and engagement, including mobile and email marketing, digital advertising, search, marketing automation, affiliate marketing, social media and content marketing
  • How to optimize your website with SEO techniques, meaningful content and a superior customer experience
  • Tools and approaches for measuring and optimizing marketing performance
  • Financial basics of digital marketing (attribution, budgeting, forecasting, planning)
  • How to build a marketing plan and manage a client relationship


GET HANDS-ON EXPERIENCE


  • Learn to use Google Analytics and gain exposure to other digital marketing tools
  • Develop a paid media plan for a mock company
  • Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio


APPLY FOR A SCHOLARSHIP


You may be eligible to apply for a UWPCE Certificate Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. See the scholarship page for eligibility information and application instructions.

















“The program was great because there were other people who were in career transition, like I was, and really pivoting into a brand new world. So it was a great way for me to network with other people.”


— Nicole Bowers, Certificate Graduate




















Online, Group-Paced


Start and finish your program with the same group of students, with frequent opportunities to interact with your instructors and classmates along the way. Courses are 100 percent online, with set due dates for assignments but no class meetings. Learn More »


Classroom


Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »










Program Sessions


Online, Group-Paced


























Application Deadline


We’re currently accepting applications and will be reviewing them in the order they’re received. We’ll accept applications until Monday, June 17, 2019, at 11:59 p.m. Pacific Time, or until the program fills, whichever comes first.



Application Steps


Step 1: Gather the following materials


  • A brief letter (250-word maximum) that describes your relevant experience, transferable skills, knowledge of the field and commitment to professional growth
  • A resume that highlights your education and any applicable experience


Step 2: Apply


Complete your application and submit the materials listed in step 1, along with your $50 nonrefundable application fee.




After Applying


We’ll contact you within two weeks of receiving your application materials to let you know if you’ve been accepted to the program.


If you’re accepted, we’ll send you details about your first-term course, including information on how to register and pay your course fees. Payment is due no later than two days before your first class.


SCHOLARSHIP INFORMATION


You may qualify for an income-based scholarship for this program. To learn about eligibility requirements and how to apply, visit the UWPCE Certificate Scholarship page.


Related Resources







ADMISSION REQUIREMENTS


Applicants must have one of the following:


  • A bachelor’s degree and at least one year of work experience in any field
  • An associate degree and at least three years of work experience in any field


You must also demonstrate some familiarity with marketing through either:


  • Your college major (e.g., business, marketing communications)
  • At least one year of work experience (internships OK) in marketing, communications, sales or business ownership


English Proficiency


If you’re not a native English speaker, you’ll need to have at least basic English language skills to enroll. To learn more, see English Language Proficiency Requirements.

International Students


International students are welcome to apply to an online offering of this program, which doesn’t require a visa. To enroll in a classroom offering, you must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.



Technology Requirements


You must have access to a computer, and we recommend a high-speed internet connection.


Earning the Certificate


You earn the certificate by adhering to the program’s attendance policy and successfully completing all required courses. For more information, see Earning the Certificate.
























Classroom


























Application Deadline


We’re currently accepting applications and will be reviewing them in the order they’re received. We’ll accept applications until Wednesday, March 20, 2019, at 11:59 p.m. Pacific Time, or until the program fills, whichever comes first.



Application Steps


Step 1: Gather the following materials


  • A brief letter (250-word maximum) that describes your relevant experience, transferable skills, knowledge of the field and commitment to professional growth
  • A resume that highlights your education and any applicable experience


Step 2: Apply


Complete your application and submit the materials listed in step 1, along with your $50 nonrefundable application fee.




After Applying


We’ll contact you within two weeks of receiving your application materials to let you know if you’ve been accepted to the program.


If you’re accepted, we’ll send you details about your first-term course, including information on how to register and pay your course fees. Payment is due no later than two days before your first class.


SCHOLARSHIP INFORMATION


You may qualify for an income-based scholarship for this program. To learn about eligibility requirements and how to apply, visit the UWPCE Certificate Scholarship page.


Related Resources







ADMISSION REQUIREMENTS


Applicants must have one of the following:


  • A bachelor’s degree and at least one year of work experience in any field
  • An associate degree and at least three years of work experience in any field


You must also demonstrate some familiarity with marketing through either:


  • Your college major (e.g., business, marketing communications)
  • At least one year of work experience (internships OK) in marketing, communications, sales or business ownership


English Proficiency


If you’re not a native English speaker, you’ll need to have at least basic English language skills to enroll. To learn more, see English Language Proficiency Requirements.

International Students


International students are welcome to apply to an online offering of this program, which doesn’t require a visa. To enroll in a classroom offering, you must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.



Technology Requirements


You must have access to a computer, and we recommend a high-speed internet connection.


Earning the Certificate


You earn the certificate by adhering to the program’s attendance policy and successfully completing all required courses. For more information, see Earning the Certificate.
























September 2019




Noncredit




  • Bellevue



  • 8 months


  • TBD







Apply Starting Jun 13, 2019












Closed Sessions








October 2018




Noncredit




  • Downtown Seattle



  • Evenings


  • 8 months


  • $3,597







Closed














January 2019




Noncredit




  • Downtown Seattle



  • Weekends


  • 5 months


  • $3,597







Closed








































  • Neha Chadha

    Principal Product Manager – Self-Service Performance Advertising, Amazon

























  • Aaron Lavin

    Senior Manager; Advertising, Marketing and Commerce; Deloitte Digital





























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