What Is A Digital Marketing Agency?
Digital marketing agencies help expand your business and drive results in the form of conversions, web traffic, and retention rates.
The best online marketing companies often combine a number of techniques to promote your brand identity across many channels, drive your business forward and reach goals.
These efforts include:
- Content marketing
- Social media marketing
- Email marketing
- Paid media and PPC
- Traditional marketing and advertising
- And more!
What Do Top Digital Marketing Agencies Do?
Internet Marketing & Advertising
Digital marketing agencies manage marketing and advertising across a wide variety of platforms. These tactics can include:
- Retargeting and remarketing
- Paid search
- Paid media
- Pay-per-click advertising
- Native advertising
- And more
These initiatives can be executing on many platforms, including:
- Other publications
- And more!
Content & Social Media Marketing
Multimedia content and social media are steadily replacing outdated traditional advertising tactics, such as radio spots and expensive TV ads.
Top digital marketing agencies can conceptualize, create and publish all sorts of content, such as:
- Blog posts
- Brand videos
- Social media posts and content
- User-generated content campaigns
- Digital newsletters
- And more!
Search Engine Optimization
Digital marketing also encompasses search engine optimization (SEO).
This robust initiative is the act of technically optimizing your web design and corresponding content to rank higher on relevant search results. Unsurprisingly, most companies optimize for Google.
Additional Digital Marketing Services
There is a near-endless list of digital marketing campaigns that can be implemented to grow your business. Additional services include:
- Email marketing
- Marketing automation
- Affiliate marketing
- Data and analytics
- Inbound marketing
- Digital public relations
- Conversion rate optimization
- And more!
How Much Does It Cost To Hire A Digital Marketing Company?
Top digital marketing companies commonly charge per hour per person. Expect to pay around $100-$175 per person per hour for digital marketing agencies that are based in the United States.
However, if you choose to partner with a digital marketing company that is overseas (such as an Eastern Europe digital marketing firm) hourly rates can drop to as low as $40 per person per hour.
Many companies also hire digital marketing firms on a monthly retainer contract, meaning that the online marketing company acts as an expert consultant that advises your company.
Depending on the type of project, monthly retainer fees for U.S. based digital marketing agencies range from $1000 to $3000 or more.
Meanwhile, digital marketing agencies located overseas have less expensive monthly retainers that hover around $700 per month.
Digital marketing agencies can also charge per project or a results-based fee.
How To Choose The Best Digital Marketing Company
Understand The Digital Marketing Agency’s Area Of Expertise
Digital marketing encompasses many strategies and campaigns across dozens of platforms. Before you start searching for the best online marketing company, you must first determine what services you think you’ll need.
Understanding the marketing services you need before you search for the best digital marketing company for your brand is important because not every online marketing company will be an expert in every digital marketing strategy.
Learn How A Digital Marketing Agency Delivers Results
The best digital marketing agencies have a streamlined process from start to finish.
This empowers them to create a comprehensive marketing strategy complete with a point of contact, scheduled meetings, due dates, drafts, deliverables, and desired outcomes.
View A Digital Marketing Company’s Professional Portfolio
The best digital marketing agencies have detailed portfolios full of successful projects.
Do your own research and learn what you can about an agency’s prior campaigns. Then, ask the agency detailed questions about these projects, such as:
- Why was it successful?
- Did it go according to plan – why or why not?
- What did you learn from the project?
Plus, don’t forget to ask top online marketing companies about their missteps, too. The best digital marketing firms will recognize projects that didn’t meet expectations and will tell you what they learned and how they plan to avoid that in the future.
10 Questions To Ask A Top Digital Marketing Agency Before Hiring Them
Ask the following questions to help you find the right digital marketing agency for your next project.
- What digital marketing tactics do you think are the most valuable and why?
- How often will we meet to discuss marketing strategy?
- Who will our point of contact be?
- How will you ensure the project is on track?
- Who will be working on our project and how many hours will they be dedicating to our project each week?
- What experience do you have in our industry?
- What experience do you have solving business growth or marketing problems that are similar to ours?
- What tools, programs or resources do you use and why?
- How do you determine key performance indicators, track results, and report on them? How often do you do this?
- What services are included in your fee? Are there any services, programs, etc. that may cost extra?
What Are the Top Digital Marketing Agencies?
The best digital marketing agencies in the world exhibit several key qualities that prove that can help brands like you grow online effectively. These qualities are:
- The ability to understand and adapt to any brand.
- Strong company leadership and teams of qualified digital marketing experts.
- Access to top tools and resources that give them better management capabilities and access to real-time data.
- Experience in your industry and solving similar business growth problems to yours.
- Expertise in the digital marketing areas you’re looking to implement.
- A collaborative culture that will work with your brand.
- The ability to create a clear and organized roadmap to success – and stick to it.
- A history of successful marketing campaigns, strategies and initiatives.
DesignRush features the top digital marketing companies in the table above. Compare each agency’s leadership, portfolio, expertise, reviews, rankings, average hourly rate and more to find the best digital marketing firm that will grow your brand.