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LEARNING APPROACH:

The program makes use of an innovative ‘Discontinuous Learning’ approach that combines in-class learning and mentorship training with a practice-based approach that encourages students to test theories by executing campaigns in real time.

The learning system that three core pillars:

  • Classroom learning & exposure
  • Simulated and real-time execution in the ‘Digital Lab’
  • Capstone Project

VIEW LEARNING APPROACH

PROGRAM STRUCTURE:

The program comprises:

  • 4 months (480 hours) of classroom delivery & live capstone project
  • Face-to-face lessons with Indian and international academicians and senior management professionals, followed by self-learning using e-books, case-based assignments, live capstone projects, track-wise exams, and full-time internships.
  • 2 months of full-time internships with well known digital media agencies, consulting firms and corporates.

The program covers key themes in the areas of digital marketing, each of which have been carefully encompassed in five tracks spread across the duration of the program.

TRACK 1: REIMAGINE BUSINESS

  • Global Perspective
  • The new world of Marketing
  • Navigating the Digital Matrix
  • Consumers – segmentation, journey mapping and analysis
  • Research Methodology and Inside Mining for the New World

TRACK 2: REIMAGINE DIGITAL MARKETING FOR A NEW WORLD

  • Designing a new world of experience
  • Website/App Design
  • The Digital Search
  • Digital Campaigns
  • Content Marketing
  • Influencer Marketing
  • Creative that Influences and Impacts

TRACK 3: DIGITAL MARKETING – THE 3Cs, CONTENT TO COMMERCE TO CRM

  • Social Media Marketing and Metrics
  • Online Reputation Management and Metrics
  • Mobile First Strategy and Metrics
  • Performance Marketing and Metrics
  • E-Commerce and Metrics

TRACK 4: DATA – THE NEXT BIG GAME

  • CRM, Data Science and Big Data
  • Digital Media Planning, Buying, Digital Ad Sales, Programmatic Buying, Monitoring and Metrics
  • Emerging Technologies and their Impact on Digital Marketing
  • Digital Dashboard – Data and Visual Base Reporting and Analytics

TRACK 5: REIMAGINE TOMORROW’S REAL WORLD…TODAY

  • Cyber Proofing Digital Assets and Marketing Processes
  • Digital Dashboard – Data and Visual Base Reporting and Analytics
  • Digital Citizenship
  • Capstone – Integrated Digital Marketing on Live Projects

Participants of our Digital Marketing & Metrics program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled industry experts and leaders like:

Amit Sharma
Vice President
Future Group India
Area of Expertise: Insights on Big Data and CRM

Amol Dighe
EVP and Business Head
CA Media Digital India
Area of Expertise: Influencer Marketing

Ananth V
Founder & CEO
Techdivine Creative Services
Areas of Expertise: Consumer Behaviour, Digital Search, Social Media Marketing

Ankit Gupta
Education Vertical Head – Marketing Solutions
LinkedIn
Guest Faculty

Ashish Ganu
UX Head
Xoriant
Areas of Expertise: User Experience and User Interface

Avinash Jhangiani
Founder & CEO
Play2Transform Group
Area of Expertise: Design Thinking and Innovation

Brijesh Muniyal
Joint MD
Ethinos Digital Marketing
Mentor

Clyde Nunes
Director Sales (West and South)
Truecaller
Mentor

Gagan Singla
CMO
Angel Broking
Area of Expertise: Campaign Strategy

Hitesh Motwani
CEO
Skillopedia
Area of Expertise: Online Reputation Management

Moloy Chakravorty
Director
Quinton Air & Odor Management
Area of Expertise: The new world of Marketing

Mothey Shiva Rama Krishna
Head of Ecommerce Media
GroupM
Area of Expertise: Performance Marketing

Priyanka Shah
Senior Director Mobile
Isobar
Area of Expertise: Digital and Mobile Media Planning

Rachana Dharia
Head Digital and Marketing Communications
Walking Tree Co
Area of Expertise: Digital Strategy

Rachna Naraian
Managing Partner, Business Intelligence India
Omnicom Media Group
Area of Expertise: Consumer Research and Insights

Raj Menon
AVP – Head of Content, Social Media Listening
JIO
Area of Expertise: Content Marketing

Sam Thomas
AVP – Digital and Mobility Services
Resolution Media
Area of Expertise: Campaign Strategy

Shreekant Lanka
Head of Programmatic Account Strategy
Google
Guest Faculty

Smita Salgaonkar
General Manager – Programmatic Media
Omnicom Media Group
Area of Expertise: Programmatic Buying

Snehi Mehta
Head – Client Solutions
Facebook
Guest Faculty

Sourav Shah
Head – Ecommerce
Trent
Area of Expertise: Ecommerce

Tanay Kumar
Co-founder, CEO & Chief Creative Officer
Fractal Ink Designs Studio
Areas of Expertise: User Experience and User Interface

Tanul Mishra
CEO & Co-Founder
Gozoop
Area of Expertise: Performance Marketing

On completing the program, students will have developed a world-class ‘Portfolio’ that documents and showcases key elements and learning outcomes of the program against a specific industry. By showcasing a student’s command over strategies, digital tools, execution and measurement techniques, the Portfolio will act as a starting point for discussion with prospective employers on job opportunities in areas like Online Marketing, Mobile Marketing, SEO Account Management, Web Analytics, Search and Social Media Marketing, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing.

*Full-time internships (2 months) / placement assistance as per institute’s policy.




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