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Digital Marketing TrendsWatch preview

Course Info

  • Duration: 47m 24s
  • Skill Level: Beginner
  • Released: September 26, 2018
  • Viewers: 30,189

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  • Overview
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  • Course details

    Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. Find out what’s new, how it will affect your business, and what other companies are doing to adapt. Every two weeks you can explore a new topic, including mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. The course is an effective way to understand what’s happening in the world of marketing and how you can leverage these trends to help make your business more successful.



    Note: Because this is an ongoing series, viewers will not receive a certificate of completion.

    Instructor

    • Martin Waxman

      Martin Waxman

      Digital & social media strategy & training. Social media prof. Author at LinkedIn Learning & Lynda.com. AI research.

      Learn MoreShow lessView on LinkedIn

      Martin Waxman is a communications strategist who leads digital strategy and social media training.



      He’s the co-founder of three PR agencies and the president of a consultancy, Martin Waxman Communications, and has worked in the PR industry for 25+ years.



      He’s also a LinkedIn Learning author, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.



      Martin developed the Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches several courses there. He’s a social media and PR professor at Seneca College and regularly speaks at conferences across North America.



      Martin has published two books of fiction and an ebook on multimedia storytelling.



      Connect with Martin on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on LinkedIn.

      View all courses by Martin Waxman

  • Course Transcript

    – [Instructor] These days, we hear a lot about digital voice assistants and how well they respond to our commands. But many marketers don’t realize customers can use conversational search right on their desktop. That’s because Google’s semantic search algorithm understands the relationship between words. It knows, for example, that Mary Smith is probably a person and provides results based on that context. Here’s how it works. First, open the Chrome browser. Then, make sure you enable your mic. Let’s say you’re interested in politics and want to find out a little bit more about Canada, so you start with the question, click the mic, and then say “Who is the Prime Minister of Canada?” – [Google] Justin Trudeau is the Prime Minister of Canada. – [Instructor] Well, great. That gave me just what I wanted. Now let’s go a little deeper and ask who he’s married to. You’ll notice I’m not using his name, but the pronoun he. Tap the mic. Who is he married to? – [Google] He’s been married to…

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